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Expert Predictions: 4 Video Ad Creative Trends for Gaming Apps on YouTube in 2023

Video ads have become an essential part of any successful mobile game marketing strategy. As the popularity of mobile gaming continues to grow, so does the competition for app installs and user engagement. To stand out from the crowd, gaming app developers need to create video ad creatives that capture the attention of their target audience and entice them to download and play their game.

In this article, we will discuss four trends in video ad creatives for gaming apps on YouTube in 2023.

Interactive Ads / Playable

Interactive ads have been gaining popularity over the years and are likely to become even more prevalent in 2023. Interactive ads engage the viewer by allowing them to interact with the ad and providing a more immersive experience. These ads typically include game-like elements and mini-games that the viewer can play within the ad.

The benefit of interactive ads is that they provide a more engaging and memorable experience for the viewer. They also allow the advertiser to collect data on user behavior, which can be used to optimize future campaigns.

Short-Form Ads

Short-form ads have become increasingly popular in recent years, and this trend is expected to continue in 2023. These ads are typically 6-15 seconds long and are designed to quickly grab the viewer’s attention and deliver a concise message.

Short-form ads are ideal for mobile users who are often on the go and have shorter attention spans. They are also more cost-effective for advertisers, requiring less time and resources to produce.

Influencer Marketing

Influencer marketing has become a staple in the gaming industry and is expected to continue to grow in 2023. Gaming influencers have large followings on YouTube and other social media platforms and can be powerful advocates for gaming apps.

Working with influencers can help gaming app developers reach a wider audience and build credibility with potential users. These influencers can provide valuable feedback on the game, which can be used to improve future versions.

Personalized Ads

Personalized ads are ads that are tailored to the viewer based on their interests, preferences, and behavior. These ads are highly targeted and are designed to deliver a personalized message to the viewer.

In 2023, we can expect more personalized ads in the gaming industry. These ads can help gaming app developers reach their target audience more effectively and can result in higher conversion rates.

Personalized ads can be achieved through a variety of methods, including data tracking and retargeting. By using data analytics, advertisers can gain insights into user behavior and preferences and create highly relevant ads for their target audience.


In conclusion, video ad creatives for gaming apps on YouTube are constantly evolving, and keeping up with the latest trends is essential for success. In 2023, we can expect to see more interactive ads, short-form ads, influencer marketing, and personalized ads in the gaming industry.

By leveraging these trends, gaming app developers can create video ad creatives that capture the attention of their target audience and drive user engagement. As the gaming industry continues to grow, it is more important than ever to create compelling video ads that stand out from the crowd.

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