Case Studies Blog About Us Contacts
send request
Book a Call

Thank You

We got your message!
And will contact you soon


Copied to clipboard!

Back to blog

Tips and tricks: how to boost your mobile ad success

Creating high-quality video content is essential for promoting mobile games and applications and engaging with potential users. As the mobile advertising market becomes increasingly competitive, it’s important for marketers to stay up-to-date on the latest trends and best practices for video production. Ad creatives play a crucial role in attracting and engaging potential users, making it essential for marketers to understand what makes an effective ad creative.

Here are some key factors to consider when creating ad creatives for mobile games and applications:

  1. Visual appeal and short attention spans
    The visuals of your video should be bright, eye-catching, and optimized for mobile devices. Video content should be short and to the point, with a maximum length of 15 seconds for video ads and 6 seconds for static ads to cater to the short attention span of mobile users;

  2. Showcasing benefits and unique features
    Your video content should focus on highlighting the unique features and benefits of your mobile game or application, setting it apart from the competition;

  3. Humor and trending themes
    Humorous ads have been shown to perform well and can increase brand awareness and engagement. Use trending themes and challenges on popular platforms such as TikTok and YouTube to reach a wider audience;

  4. A/B testing
    Try different variations of your video content to see what works best, using A/B testing to determine the most effective elements in engaging with users;

  5. High-quality production
    Ensure that your video content is produced to the highest quality, with attention paid to lighting, sound, and post-production. High-quality production values can help to increase engagement and establish trust with potential users.

By considering these factors and staying up-to-date on the latest trends and best practices for video production, you can create high-performing videos for your mobile game or application that will help you reach and engage with potential users.

If you’re looking to create TikTok ads, it’s important to understand the platform’s unique features and target audience. TikTok ads are a great way to reach a younger, tech-savvy audience, but it’s important to follow TikTok’s best practices for ad creatives to ensure your content is effective and well-received by users.

Stay informed and never miss out on industry news and discussions by subscribing to our LinkedIn community. Stay ahead of the curve in the constantly evolving world of mobile video production for games and applications.